SEO and Internet marketing

When you add SEO to Internet marketing, you will eventually end up with search marketing. As you are aware that many Internet marketers do not optimize their Web sites for search engines. However, search engine optimization mandatory for effective Internet marketing campaign.

I observed that over the last 6 months or so, more and more webmasters in Singapore are using SEO on their web pages. However, many "developers" - mainly from graphic design background are not concerned about SEO. They are not to be blamed, for their clients just want something nice to show off to their customers and competitive.

Things are changing now, clients now want measureable results from the web sites. And one of the best method to implement for a Internet marketing campaign is search marketing methods. You could use Google's Adwords or Yahoo's Search Marketing. And the startup cost is relatively low. Yahoo Search Marketing ads claims that you can start a campaign for as little as US$20 per month. Most companies run a campaign with a monthly budget between US$100 to US$500.

I tested Google Adwords with my express bus travel Web site for 2 months and my traffic increased by about 1,000 unique visitors per month. My average cost per click was less than $0.08.